TODD JARRETT Accepted the 2022 Award in Las Vegas!

A few comments from Todd's acceptance of the 2022 Ladies Choice Award . . .

Todd Jarrett is a longtime legend in the competitive shooting sports and stands by the BLACKHAWK Serpa holster as his favorite, too! "SFWA did a great job picking award winning products. There are great people in this room who have done some great work in the industry! I am accepting this award on behalf of the employees of Blackhawk with whom I have had the pleasure of working for 17 years! I was involved in the original design of the Blackhawk Serpa holster and there are more than 20 million in circulation today. I have shot 6 million rounds in my 40 year career. Technique and learning how to shoot the best you can shoot on the draw is important. The Serpa holster is good for duty, competition and self defense. I am honored to be here, and Susan, always good to see you!" It was wonderful that Todd could accept the award given his history with helping design the Serpa holster and his real-life experience with the product.


1. Exceeding The Competition

The Serpa holster by BLACKHAWK makes women feel more in control of their carry gun. The "paddle" design allows the holster to work with pants and skirts which do not required a belt and it stay's put . . . even during trips to the ladies room! The holster is comfortable and offers the added protection of the trigger finger tab release lever that will not permit the gun to be removed from the holster unless that lever is pressed. It is naturally positioned so that when the gun is removed from the holster the trigger finger lies along the frame of the gun. Although it is an outside the waistband holster, it is easily concealable with an outer garment or with a loose fitting top. The rig also comes with an optional belt connector which permits a belt to be fed through the holster for a secure fit. One of the winning elements of the Serpa holster is the cutaway on the front side of the holster that permits you to slip the muzzle of the gun in from the front which is faster, safer and less of a hassle when holstering a carry gun into a kydex holster. There is no need to fight with inserting the muzzle into a tubelike opening straight from the top. The muzzle does not point at your body with the Serpa holster design. Best of all, it is designed for increased retention and stability when carrying a handgun for personal protection. The Serpa Holster is a multiple year recipient of the Ladies Choice Award.  

2. In The Mix

It is very important to note that other well-known top selling brands of holsters for concealed carry are included the mix during training. Unlike most surveys that are offered on social media and in many industry publications, typically there is never a comprehensive selection of all available competitive manufacturer holster options from which to choose. SFWA does include those models in the mix and interestingly, when testing other holsters on the market, the BLACKHAWK Serpa is a consistent winner. 

3. The Result

Sadly, women who rely on what others suggest consistently select concealed carry handguns without the benefit of being fully informed as to what is available in the market today. The Ladies Choice Awards are selected by fully informed students who have shot the handguns and have made educated decisions. The Ladies Choice Award winning product selections have the features and benefits that do not compromise the elements that will increase the odds of prevailing when seconds count. The result is that guns fit your unique qualities, are reliable and easier to control when you are in a fight for your life.

4. Who Weighs In

More than 100,000 women who have taken a minimum 4-8 hour course from SFWA Master Certified Instructors contribute to the selection of the best guns and gear for women. The selections are not the "preferences" of SFWA, its instructors or its affiliates. No one is provided compensation or other forms of persuasion that will affect the non-bias selection of the award winners. Unlike most surveys that are offered on social media and in many industry publications, there is always a comprehensive selection of all carry options from which to choose for the Ladies Choice Awards.

The overall criteria to be considered as a “Ladies Choice Award” recipient includes: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink [although customization options are appreciated]. Often, manufacturers make alterations to their existing products or create products at the direction of SFWA that meet the needs of women. 

Visit BLACKHAWK's Website

Click to Link to Ladies Choice Product

The BLACKHAWK Serpa Walther P22 holster pictured is equipped with a "paddle" that slides onto your pants or skirt and it stays put! The design has places that interlock onto your clothing and prevents the holster from falling off of your clothes . . . even in the ladies room! The holster also comes with an interchangeable belt connection that allows the belt to be inserted onto the holster for belt carry. This is an outside the waistband holster with the muzzle front cut out for faster insertion in the holster. The Serpa model is available for other makes and models and has been a favorite for women for many years. It is durable and is priced very reasonable, too! [Email us if you can not locate the 22 Caliber Blackhawk Serpa.]

Since 2015 more than 10,000+ women weighed in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

BLACKHAWK received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Blackhawk's SERPA Holster offers ladies the ability to retain control of their handgun in hand-to-hand self defense situations as well as giving them the peace of mind when carrying it around their children. This level 2 retention holster comes with both on-the-belt and paddle style making it versatile and comfortable with varied wardrobe options. Liam Yarborough, Product Manager, accepted the award on behalf of Blackhawk, �Every day when we at BlackHawk wake up, we think about making gear better, and to be here today and to receive an award for something that we have a passion for is something that we are honored and proud to receive.  My grandfather and grandmother used to settle arguments between them by going to the range and shooting against each other.  My grandfather was wrong a lot!

Liam Yarbrough accepts 2015 LADIES CHOICE Award for Blackhawk Serpa Holster!