More than 10,000+ women weigh in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

WALTHER ARMS received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Walther Arms was honored for the P22. We have stood beside thousands of ladies who have shot a total of just a smidgen under a million rounds through four Walther P22s and the only thing that needed to be repaired on the guns was a spring now and then, thats it. They are reliable, are preferred over the less expensive SR22 made by a competing manufacturer, and offer ladies the option to move up to a higher caliber easily with the product line offered by Walther Arms, SFWA explained.  Cyndi Flannigan, VP of Sales and Marketing and Becky Bowen, National Accounts Manager and NRA Certified Instructor accepted the award, I think youll find that a lot of our products are really good for women, and what we are known for is our ergonomics and our grips.  We love being on the ground floor of [SFWAs] organization and your training. SFWA has used the P22 on the firing line since 2008.

Cyndi Flannigan and Becky Bowen accepted the 2015 LADIES CHOICE Award for Walther Arms!

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 


Click Product Logo below to be directed to the winning item(s)
with links on how you can get them for your very own!


Download PDF of Walther Arms article featured in Shooting for Women

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Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased
with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training
for the purpose of personal protection.

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to:
. . . we will check them out for ladies everywhere!


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