More than 10,000+ women weigh in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

TKL OUTDOORS received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

TKL Outdoors, (part of TKL, the longstanding premiere case manufacturer of cases for fine instruments such as Gibson and Martin Guitars) leading manufacturer of the highest quality weapon transport and storage cases, received an award for their INNOVATIVE 24/7 PROTECTION®  which protects the guns and gear women rely on "when [making their] first shot counts!™" Joella Bates, only women in the world to take the Big 5 of Africa with a bow, accepted the award on behalf of TKL Outdoors. "It is important that the equipment you rely on to perform when you need it is properly protected. When I learned of TKL Outdoors' Innovative 24/7 Protection® and the people behind the company, I had to endorse the products they make.  They are committed to manufacturing  cases for transport and storage that protect our life-saving tools and recreational lifestyles." Joella was sporting SFWA's lavender custom simulated leather embossed dura-hyde exterior mandolin Cloak and Dagger™ Pistol Case which easily transports a number of handguns and is available in a number of colors, showcasing the Innovative 24/7 Protection®.  

Joella Bates accepted the 2015 LADIES CHOICE Award for TKL Outdoors!

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 



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with links on how you can get them for your very own!

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Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased
with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training
for the purpose of personal protection.

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to:
. . . we will check them out for ladies everywhere!


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