More than 10,000+ women weigh in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

TAURUS HOLDINGS, INC. received TWO 2015 LADIES CHOICE AWARDS for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Taurus Holdings, Inc. received two awards: The Judge and 738 TCP.  Robert Crescenzi, Product Manager, accepted the awards. “The Judge is a favorite of ladies who want a revolver that has home protection stopping power and can be carried in the car when travelling. Each lady who participates in the 'What Women Want' 6-8 hour course offered exclusively by SFWA Certified Instructors has the opportunity to shoot The Judge and every one of them are smiling from ear to ear when they are presented with the .410 empty shotgun shell as a souvenir! The 738 TCP .380 pocket pistol is perhaps the industry’s best kept secret,” explained SFWA Founder. Blown away by the responsive smooth trigger pull, the easily manageable recoil, and the extreme accuracy of the gun at 5 yards after shooting 5 rounds repetitively in a hole the size of a nickel, she continued, “I had to do it again, and shooting even faster just to be certain . . . the result was the same! But, best of all, ladies in our courses do it, too, on a regular basis. At half of the price of two well known manufacturer competitors’ popular .380 pocket pistols, the TCP offers one thing more that they do not . . . it does NOT hurt when shot!” Robert smiled from ear to ear when he heard the accolades, “Taurus is always looking at ways to improve our products and focuses on innovative ways to design our products that enhance their operation . . . we recently applied for patents on two new innovations which are showcased at our [SHOT Show] booth this year.”  One new innovation (the "wings" added to the rear of the TCP slide to aid manipulation) described during the press conference, had women attendees heading to the Taurus booth immediately after the event.


Robert Crescenzi accepts TWO 2015 LADIES CHOICE Awards for Taurus!

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 


Click Product Logo below to be directed to the winning item(s)
with links on how you can get them for your very own!

  738 TCP  and The JUDGE
Download PDF of Taurus JUDGE article featured in Shooting for Women

Click to Get Yours FREE!

$9.95 Value, Yours Free for a limited time!

Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased
with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training
for the purpose of personal protection.

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to:
. . . we will check them out for ladies everywhere!


  Join SFWA on Facebook