More than 10,000+ women weigh in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

STEALTH GEAR USA received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Stealth Gear USA received an award for the ONYX IWB Holster for two reasons:  it is very comfortable easily conforming to virtually any body shape, and the “breathable” material offers ladies the benefit of cool, dry and secure carry. Susan explained, “When SFWA was first asked to put the holster to the ultimate test (women of all shapes, sizes and styles) we were accommodating but underwhelmed with yet another claim by a male-owned company attempting to make the perfect product for women.  Then, the test . . . thousands of women, thousands of smiles! After which, we could not easily identify the company who made the holster and ultimately succeeded after locating a single business card originally supplied by Tyler . . . for months, ladies waited to place their order! This holster is truly LADIES CHOICE!”  Co-owners Tyler Ely and Paul Laemmlen accompanied by Randy Ataide, CFO and Jason Goates, Operations Manager, accepted the award, “We’re just really excited how fast the industry is growing for women . . .  we are proud to be a part of it.   We love building these holsters.  The breathable material, and the way they contour around your body, and the comfort is just amazing – women really love it.   We are really excited about the year ahead.”

Tyler Ely, Paul Laemmlen, Randy Ataide and Jason Goates accepted the 2015 LADIES CHOICE Award for Stealth Gear USA!

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 


Click Product Logo below to be directed to the winning item(s)
with links on how you can get them for your very own!

Click to Get Yours FREE!

$9.95 Value, Yours Free for a limited time!

Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased
with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training
for the purpose of personal protection.

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to:
. . . we will check them out for ladies everywhere!


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