More than 10,000+ women weigh in on what women really want!


SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!
 

BREAKTHROUGH® received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Breakthrough® Advanced Cleaning Fluid is truly odorless. The cleaning fluid is the only distilled petroleum solvent on the market that works very well, does not leave an odor on your hands, firearm or in the air, and is environmentally friendly.  A skeptical media representative present during the awards ceremony immediately opened the bottle he received as a door prize and confirmed, “it really has no odor!”  Michelle Vera, General Manager, and Erick Navarro, President/CEO of Breakthrough Clean, accepted the award on behalf of Breakthrough®, “Our intent was to introduce to the market a product that is tried and tested, is safe on all parts of the firearm, can perform and is also safe for the environment."  SFWA emphasized, "It doesn't take women more than a minute to react positively when they use the solvent . . . they prefer odorless products hands-down, as long as they work."

Michelle Vera and Erick Navarro, President/CEO accept 2015 LADIES CHOICE Award!

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 

 

Click Product Logo below to be directed to the winning item(s)
with links on how you can get them for your very own!

    

Click to Get Yours FREE!

$9.95 Value, Yours Free for a limited time!
 

Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased
with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training
for the purpose of personal protection.

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to: susan@mysfwa.com
. . . we will check them out for ladies everywhere!

 

              
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