More than 10,000+ women weigh in on what women really want!


SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!
 

BLACK HILLS AMMUNITION received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Black Hills’ New Pistol Ammunition was a long-time coming for women who wanted the same high-quality and reliability in a defensive pistol round that they have depended on for years in other venues.  Accepting the award, co-owner of Black Hills, Kristy Hoffman, “We have had a longstanding relationship with Shooting for Women Alliance, and they’ve been great to work with.  I appreciate what they are doing for women.”  SFWA told those present at the awards press conference, "Jeff Hoffman, wrote an article for Shooting for Women magazine more than a decade ago detailing ammunition calibers, application and information that women wanted to know. It is still perfectly relevant and used by women today! The focus is never on the owners of Black Hills Ammunition; they always turn the spotlight on their employees and those who make a difference in their eyes. Through the years, SFWA has determined that women prefer doing business with caring companies like Black Hills!"

Kristy Hoffman accepts 2015 Ladies Choice Award!

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 

Watch Black Hills Brand Video

Click Product Logo below to be directed to the winning item(s)
with links on how you can get them for your very own!

     
Download PDF of Black Hills Ammunition Story featured in Shooting for Women

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Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased
with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training
for the purpose of personal protection.

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to: susan@mysfwa.com
. . . we will check them out for ladies everywhere!

 

              
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